Sharooz Raoofi is an artist, producer and entrepreneur. He has recorded for the Modular and Fool’s Gold labels and is the founder of ventures including Sample Magic, Attack Magazine, Wavetick and Principle Pleasure studios.
He has worked with Red Bull Music Academy, guest lectured at UCLA, remixed Grammy winners Moby and Robyn, created music for motion pictures including Netflix’s Baby and the Palme D’Or nominated Rust and Bone. Under the alias Principleasure, his debut LP was Mixmag’s Electro album of the month, topping Bandcamp’s Electronica chart.
Featured on the cover of DJ Magazine ES, Future Music and Music Tech magazines, in FACT and T-Mobile’s Electronic Beats, Sharooz has worked as a sound designer for Roland, Apple,
As a founder Sharooz has seen numerous exits. Often referenced as the originator of the modern sample pack, he pioneered the market for downloadable sounds with Sounds to Sample, acquired by Beatport - and Sample Magic, acquired by Splice in 2018. His music publishing start-up, Dynamic was sold to BMG in 2020.
As founder of Audiaire, he has created many audio software tools including the Astra VST. Audiaire was acquired in February 2021 by Splice. In December 2022 Sharooz launched Wavetick, a two-sided marketplace for beat creators.